Emails that
print money.
Skech is an email marketing agency in Sydney working with Australian brands. Your email list is the only audience you actually own — and for most businesses, it should be driving 30-40% of total revenue. We build the flows, write the campaigns, and manage the sends that turn subscribers into repeat customers.
Owned attention, turned into revenue.
Email isn't dying. It's quietly doing more for serious brands than every social platform combined — if you treat it like an asset.
Lifecycle flows that never sleep
Welcome, abandoned cart, post-purchase, win-back, browse abandonment — the 5–10 flows that run on autopilot.
Weekly campaigns & segmentation
2–4 sends per week, written to sound like a person. Each segment gets the message most likely to convert them.
A/B testing & deliverability
Subjects, preview text, CTAs — tested weekly. Sender reputation monitored so emails hit inbox, not spam.
Monthly revenue reporting
Revenue per subscriber, flow performance, campaign wins — reported in plain English every month.
Every engagement includes.
Six deliverables, packaged and shipped from day one. Every retainer includes the full kit — nothing's an upsell, nothing's "available for an extra fee." What's printed here is what lands in your account.
Platform setup & migration
Full Klaviyo, HubSpot, or ActiveCampaign setup — or a clean migration from wherever you are now. We re-point domains, verify deliverability (SPF/DKIM/DMARC), re-create flows, and move your list without losing a single subscriber or segment.
Core flow build-out
The 5–10 flows that drive 80% of email revenue — welcome, browse abandon, cart abandon, post-purchase, winback, birthday, and review request — all written, designed, tested, and switched on inside the first 30 days.
Branded template system
A modular design system built in your brand — hero blocks, product rows, CTA buttons, plain-text variants — so every future send looks consistent, loads fast on mobile, and works across Gmail, Outlook, Apple Mail, and Yahoo.
Weekly campaign creation
Two to four fresh campaign emails every week — copy, design, segmentation, send-time optimisation — written by a human, approved by you, and scheduled to hit inboxes at peak open hours.
Segmentation & list hygiene
Behaviour- and intent-based segments built and maintained monthly — engaged 30d, VIPs, lapsed customers, product-specific interest — so the right message always goes to the right person. Suppression lists kept tight to protect deliverability.
Monthly performance review
A 30-minute live Loom-walkthrough every month — opens, clicks, revenue by flow and campaign, what performed, what flopped, and the two or three experiments we're running next. No jargon, no vanity metrics, no surprises.
Simple, no guesswork.
We review your current platform, list health, flows, and recent campaigns. Nothing hidden — just an honest read of what's running and what's leaking revenue.
Custom template system built in your brand — header, footer, and modular content blocks you can reuse forever. Designed in Figma, built and tested across every major client.
Core flows built out in priority order — biggest revenue impact first, always. Welcome, browse-abandon, cart, post-purchase, winback — launched with tracking locked.
Weekly sends live from month one, with ongoing testing, refinement, and reporting. You get a founder-written recap every Friday so you always know what's working.
Questions we hear a lot.
For e-commerce: Klaviyo. For B2B / service businesses: HubSpot or ActiveCampaign. We'll recommend based on your stack — not based on our commission.
Yes. We've moved clients between Mailchimp, Klaviyo, HubSpot, and Campaign Monitor without losing lists, flows, or historical data.
Core flows usually add 10–15% to revenue within 60 days. Full impact — flows + campaigns combined — typically shows by day 90.
We write it, you review it. Most clients let us take full ownership after the first month because the voice matches.
Ready to start
moving the needle?
A quick 20-minute call. No pitch, no pressure — we'll talk through your goals and tell you honestly whether we're the right fit.
Book a Free Strategy Call