Services/Paid Advertising
01 / Paid Ads

Ads that
actually convert.

Skech is a paid advertising agency in Sydney that treats every dollar like it's ours. Most agencies rent your budget to show pretty dashboards — we build campaigns on Google, Meta, and TikTok that actually move revenue for Australian brands. No vanity metrics, no 40-page decks, no excuses when it doesn't work.

Campaign Performance · Last 30 Days

Live
Spend
$0
+12.4%
Conversions
0
+38.2%
ROAS
0x
+0.8x
Google Ads
Search & Performance Max
$14,200
+18%
Meta Ads
Facebook & Instagram
$8,400
+42%
TikTok Ads
In-feed & Spark
$2,200
+8%
Add Platform
YouTube, LinkedIn, Reddit
Example only
What You Get

More than just running ads.

Full ownership of your paid media — audit, build, run, optimise. Tap a row to see what's inside.

We don't just run traffic — we build the whole journey, from first click to repeat customer, so every ad has a job to do. Audiences, offers, landers, retention triggers — all mapped before a dollar goes out.

TimelineWeek 1
DeliverableWritten playbook

Our in-house creative team writes hooks, cuts video, and designs static ads built for modern feeds — not for 2015. Every week you get fresh angles to test, not the same three assets on repeat.

Cadence10–15 new assets / mo
FormatsVideo, static, UGC

Every Monday we audit spend, cut losers, double down on winners, and send you a plain-English update on what changed and why. No silent tweaks, no "trust me" — just the receipts.

CadenceWeekly
FormatLoom + written notes

Something broke? Campaign stalled? We're in Slack or email same-day — direct line to the person running the work, not a ticket queue or account manager relaying messages.

ChannelSlack / email
SLASame business day

Live dashboards, not monthly PDFs. You see the same numbers we see — spend, conversions, ROAS, CAC — in real time, any day of the week. If it's red, it's red for both of us.

ToolLooker Studio
AccessLive, 24/7

Google, Meta, TikTok, LinkedIn, YouTube, Reddit — we follow your customer, not the trend. If a channel doesn't fit your offer, we won't push it just because it's in a package.

Coverage6+ platforms
BiasData, not fashion
Deliverables

Every engagement includes.

Six things that come with every paid-ads retainer. No upsells, no "add-on" packages.

Dedicated account lead

A Skech founder running your campaigns end-to-end — no juniors, no account managers relaying messages from whoever's actually doing the work.

Custom tracking setup

GA4, Meta Pixel, conversion API, server-side events — built properly from day one so your numbers are trustworthy, not guesswork.

Creative production

Static ads, video cuts, headline variants, landing hero images — we write and make the work in-house, you approve and we ship.

Weekly Loom updates

Three-to-five minute walkthroughs every Monday — what we changed, what's working, and exactly what's queued for the week ahead.

Monthly deep-dive

One full strategy session per month covering learnings, scale plays, new tests, and the next 30 days of priorities — decided together.

Real-time dashboard

A live view of spend, conversions, and ROAS — share it with your team or keep it private, your call. No monthly PDFs, no lag.

Our Process

Simple, no guesswork.

Live · DashboardCampaign Desk
Session #04/Q4 · Wk 01
01● Auditing
Audit
We dig into your existing accounts, tracking, and creative — and give you an honest read.
DurationDays 1–3
02● Planning
Strategy
We build a custom plan with clear budgets, platforms, KPIs, and creative direction.
OutputPlaybook
03● Launching
Launch
Campaigns go live with full tracking and creative, usually within 7–10 days of kickoff.
Go-liveDay 10
04● Scaling
Scale
Weekly optimisation, new tests, and aggressive scaling of whatever's winning.
CadenceWeekly
Monitoring · CTR · CPC · ROAS · Impr · CPM · Conv · Freq
FAQ

Questions we hear a lot.

We typically start with clients spending at least $5k/month in media. Below that, the economics usually don't work for either of us — but if you're close and genuinely scaling, let's talk.

No. Rolling month-to-month. If we're not hitting the mark in 90 days, you should walk — and we'd tell you so ourselves.

Yes. We often take over from underperforming agencies or plug in alongside an in-house team. We'll tell you upfront where the gaps are.

First data within 7 days, meaningful optimisation signal by week 3, scaled performance usually by day 60. Anyone promising faster is lying or gambling.

Ready to start
moving the needle?

A quick 20-minute call. No pitch, no pressure — we'll talk through your goals and tell you honestly whether we're the right fit.

Book a Free Strategy Call
Enquire Now